Cool Climate

In contrast to the Old World, Qupé focuses on cool climate expressions of Rhône varietals due to a distinctive geographical feature that sets them apart from most other regions of California, as all vineyards are all located in East-West valleys (vs North-South) which function as open windows to the cool Pacific Ocean. The benefit to the vineyards of being along the coast and running East-West is that the cold, moist air gets pulled in and creates a layer of morning cloud cover over the vines which reduces temperatures and sun exposure on the grapes. This is why cool climate varieties excel in the coastal regions of the Central Coast and allows Qupé to focus on cool climate expressions of Rhone varietals. East-West valleys on the Central Coast that Qupé sources from include Edna Valley, Arroyo Grande Valley, Santa Maria Valley, Los Alamos Valley and Santa Rita Hills/Santa Ynez Valley.

Rhone Rangers

Qupé is honored to be a member of the Rhone Rangers, America’s leading non-profit organization dedicated to promoting American Rhone varietal wines. American Rhone-style wines are made from the same grapes that have flourished for centuries in France’s Rhone River Valley, and their growing popularity in the United States speaks to their versatility with food, wide range of rich flavors, and to the skills of American winemakers. The Rhone Ranger’s mission is to educate the public on Rhone varietal wine grapes grown in America and to promote the production and enjoyment of these wines, with emphasis on integration into our daily lives. For a wine to qualify as a “Rhone Rangers” wine, the winery must be a member of the organization and 75% of the wine’s content must include one or more of the twenty-two traditional Rhone grape varieties as approved by the French government for the wines of the Cotes du Rhone (including Petite Sirah/Durif).

The Qupé Label

Honoring the Chumash

A California resident since childhood, founder Bob Lindquist named his winery "qupé" to honor the Chumash, the indigenous people of the Golden State's Central Coast and Channel Islands.

In Chumash, "qupé" refers to the poppy, a flowering plant traditionally used for food and medicine. In 1903 the California poppy (Eschscholzia californica) was officially designated the state flower, and every spring masses of the bright orange blossoms still blanket local hills and back country.

Origin of our logo

Pictured on the winery's label, a stylized poppy stands amid a swirl of stems studded with leaves and seed pods. The arresting image - originally intended as an embroidered motif for bed linens - was selected from designs associated with Gustav Stickley, the famed furniture maker and champion of the Arts and Crafts movement of the early 1900s.

Ann Johnson, one of Qupé's original shareholders, discovered the design in a book of clip art available for public use. She sent a copy of the art to Bob, who immediately recognized it as the perfect image for his wine label. The original design resembled a wine glass, but Bob tweaked it to look more like a poppy, in keeping with his intention to pay homage to the region's earliest residents.